Academic Experts
Academic Experts
Dr Gaurav Patel
ASSISTANT PROFESSOR (SR GRADE)
gaurav.patel@mail.jiit.ac.in
Biography

Dr. Gaurav Patel is a design educator and researcher specializing in Visual Communication and Visual Ergonomics. He holds a Ph.D. in Visual Communication from PDPM IIITDM Jabalpur, where his doctoral research focused on ergonomic interventions in the design of pesticide pictograms for agricultural use in Central India. With a strong interdisciplinary foundation bridging engineering and design, he also holds a Master of Design in Visual Communication and a Bachelor's degree in Mechanical Engineering.

Dr. Patel has served as an Assistant Professor, teaching courses such as Design Research Methodology, Visual Ergonomics, Infographics, and Design Process. He has also supported undergraduate and postgraduate teaching as a Teaching Assistant during his academic journey. His research interests lie in semiotics, wayfinding systems, and the design of safety and information graphics tailored to diverse user needs.

His scholarly contributions include four SCI/SCIE-indexed journal papers, addressing issues like symbol comprehensibility and the ergonomic design of pictograms for public health and safety. He has also presented applied design projects that incorporate user-centered research and ergonomic analysis, showcased on platforms like Behance.

Beyond academics, Dr. Patel has been actively involved in research development programs, student committees, and international design workshops in collaboration with institutions such as MOFA Japan and SERB India. His hobbies—wildlife photography, sketching, poetry writing, and cycling—reflect his observational and creative skills, which inform his approach to visual communication. He has joined JIIT Noida in July 2025 as Assistant Professor (Senior grade).

Research Highlights

Dr. Gaurav Patel’s research is rooted in Visual Ergonomics and Visual Communication, with a strong interdisciplinary approach that bridges design, human factors, and communication science. His work focuses on making visual systems—such as symbols, pictograms, and wayfinding tools—more comprehensible, accessible, and ergonomic, especially in safety-critical and public environments.

Key Research Contributions:

  • Pictogram Comprehension & Safety Communication:
    Dr. Patel’s PhD research led to the development of ergonomic and culturally contextualized pesticide safety pictograms for agricultural workers in Central India. His publications in Applied Ergonomics, Human and Ecological Risk Assessment, and Journal of Agromedicine offer evidence-based insights into improving symbol comprehension through color, size, and layout optimization.
  • Ergonomic Design for Healthcare and Public Spaces:
    His M.Des thesis and subsequent work focus on the design intervention of wayfinding systems in hospitals, improving navigation and information access in high-stress environments. These were supported by user studies and field evaluations.
  • Curriculum-Integrated Design Research:
    As an educator, Dr. Patel has taught courses like Visual Ergonomics, Design Research Methodology, and Infographics, encouraging students to integrate human-centered research in real-world projects—such as ergonomic analysis of dishwashing workstations and improving rural health communication.
  • Applied Research Projects:
    Notable projects include ergonomic evaluation of workspace design, snake awareness campaigns using design thinking, and redesign of hospital signage systems—all of which reflect his practical and participatory approach to research.

Dr. Patel’s work contributes to the advancement of human-centered visual systems and continues to address the gap between visual design and user comprehension in public health, safety, and information environments.

Areas Of Interest
  • Visual Communication
  • Visual Ergonomics
  • Design Research
  • User Centric Design
Publications
  • Patel, G., & Mukhopadhyay, P. (2021). Ergonomic analysis and design intervention in symbols used in hospitals in central India. Applied Ergonomics, 94, 103410. DOI: https://doi.org/10.1016/j.apergo.2021.103410
  • Patel, G., & Mukhopadhyay, P. (2022). Comprehensibility evaluation and redesign of safety/warning pictograms used on pesticide packaging in Central India. Human and Ecological Risk Assessment: An International Journal, 28(1), 22-42. DOI: https://doi.org/10.1080/10807039.2021.2011130
  • Patel, G., & Mukhopadhyay, P. (2023). Farmers Interpretation of Pesticides Pictograms and Their Adherence to Different Ergonomic Principles for Different Sizes. Journal of Agromedicine, 28(4), 647-655. DOI: https://doi.org/10.1080/1059924X.2023.2241457
  • Patel, G., & Mukhopadhyay, P. (2023). Effect of color on the comprehensibility of pesticide pictograms by the agricultural workers in Central India. Human and Ecological Risk Assessment: An International Journal, 29(7-8), 1152-1162. DOI: https://doi.org/10.1080/10807039.2023.2248275