Dr. Nibha Sinha’s research spans a wide spectrum of socially relevant and interdisciplinary themes, with a significant focus on media, health communication, and empowerment. Her extensive work on breast cancer awareness and social media engagement has contributed to a deeper understanding of how digital platforms influence public health communication. She has conducted empirical studies analyzing the role of social media in disseminating breast cancer awareness among Indian women, particularly focusing on content trends, audience engagement, and the sociocultural factors influencing participation and reach.

Her research also delves into the intersection of media and sustainable development, exploring both traditional and digital platforms. She has examined the role of initiatives such as the Kisan Call Center and community radio in promoting agricultural knowledge and improving rural livelihoods, highlighting the power of media in development communication.

Another important dimension of her work is the investigation of women’s engagement with digital platforms, particularly among marginalized groups such as Dalit and Muslim women. Her studies reveal how social media serves as a tool for empowerment, self-expression, and access to information, contributing to broader discussions on digital inclusion and gender equity.

Dr. Sinha has also contributed to the evolving discourse on Artificial Intelligence in healthcare communication, assessing its application in medical awareness and outreach. Her interdisciplinary scholarship bridges media research, public health, education, and technology, positioning her as a thought leader in leveraging communication for inclusive and sustainable development. Through her work, she continues to shape academic and policy conversations at both national and international levels.